What Is Your Story?

Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that new employees can buy into, they will become a more effective part of your team more quickly. Meaning is a higher human need that will override many failings. It help's people understand what you're trying to achieve and work harder to get you there. It frames the challenges and purpose [...]