Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation. Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]Read more...
I have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one that I have in my life who falls within the special population group by having a chronic illness, I continue to develop a desire to not only learn about those struggling with physical disabilities but also try to find a way to make more of a holistic difference in their [...]Read more...
As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of the population and there is a market to be found by catering to their needs. Start With Special Population Certified Trainers The reason special populations are distinct categories; separate from your average gym member is that they start from such a delicate level of health. They need to work with [...]Read more...
The emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to address the health of clients. To do this you need the knowledge base to support the participation of the people who would benefit most from increased fitness. These special populations include the elderly, diabetics, the obese and survivors of heart disease. But how Does That Tie Into Fitness? One thing [...]Read more...
If you are a gym and fitness center owner you will most likely find that you have to compete in a crowded market, where everyone is trying to court the same clientele. Having a fitness club where the customers are drawn in by the mere fact that you unlocked your front door is a luxury that most owners will never have. To compete effectively in the modern fitness market you’ve got to be able to offer something extra to your clients. Well, all of that pretty much states the obvious. But did you know that being able to train and [...]Read more...
There are really two kinds of people in America. Of course I'm speaking in terms of clichés here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is in bad shape. Americans are very lean and healthy, athletic and fitness conscious or they’re not. The former is stereotyped as the “gym-rat” and the latter group as the couch potato. Now, these are very broad generalizations, but the line between healthy and unhealthy has been marked out in the [...]Read more...
Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a passing fitness industry trend, think again. Insurance companies have already acknowledged that personal training is a form of preventive healthcare.[i] It is believed that for ever dollar that insurance companies spend on prevention, they end up saving $10 for treatment.[ii] This is one of the reasons why insurance companies today [...]Read more...
- fitness industry
- fitness industry trends
- fitness trends
- gym membership
- gym membership tracking
- health club membership software
- health insurance
- insurance affiliations
- insurance providers
- insurance reimbursement
- medical doctor
- medical professionals
- membership software
- personal trainers
- preventative care
- preventative treatment
- Special Populations
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This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years.[i] The bureau also said that the number of jobs available under “fitness and recreational sports centers” even went up to 484,200 in 2010.[ii] Economists justify this prediction by looking at how businesses [...]Read more...