Spartan Race

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Tag archive for Spartan Race

Spartan Race To The Bahamas

Niche Fitness Vacations Apparently, somebody recently discovered that if you created a Venn diagram of the fitness and vacation markets, there’s an overlap. I reckon that was how destination fitness trips were created. This market serves the people who want more than just the indulgence of a luxury hotel. Destination fitness trips combine the fun of a vacation at a luxury resort and the development and personal growth of facing a physical challenge, and knowing that you are a little stronger for having done it. Spartan Races represent the best of this trend. They have 140 planned events for 2014 [...]

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Pillow Fight in New York

Experience Is Everything

The concept of experience marketing is generating a lot of buzz among business consultants and academic thinkers right now. It encapsulates the emotional and subjective associations that come with using a product or taking part in a service. It is how your members feel about how they get along at your gym. It is all of the subjective associations and emotions they have relating to everything from the hygiene levels to the staff’s attitude and the results members get from their workouts. A State Of (The Customer’s) Mind As long as members are happy enough to keep coming back, whether [...]

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