small business

Tag archive for small business

A yellow diamond-shaped road sign cautions with "Change Ahead."

In The Gym With The Affordable Care Act

Since I am writing this on tax day, I am reminded of the Affordable Care Act (ACA) and what it means for your small business. I want to look at some of the features that will result from the impact on small gym owners, of health coverage and collecting the indoor tanning tax. But First A Disclaimer This is intended to be informational and not to take a stand politically, on one side or the other. Businesses that have employees are going to have to respond and deal with the ACA and some cases of non-compliance may result in penalties. [...]

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A "prince frog" looking on an over-sized book that says, "Once Upon A Time."

What Is Your Story?

Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that new employees can buy into, they will become a more effective part of your team more quickly. Meaning is a higher human need that will override many failings. It help’s people understand what you’re trying to achieve and work harder to get you there. It frames the challenges and purpose [...]

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One way road signs "Vision" and "Mission"

Know Your Gym’s Mission Pt. 2

Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your [...]

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Woman doing a Kung fu pose

Gym Equipment Leasing – It Takes Options To Make Options

I last wrote about leasing one year ago and, as it’s such an important issue, I decided that it’s time once again. Leasing should be something that every gym owner is aware of as an ownership alternative. In fact I want to make the claim that gym equipment leasing is part of something that I think is much bigger, even a mindset. It’s all part of creating your own options and being able to respond to changing situations with flexibility and agility. Your overhead and capital outlays can really be tough to meet in any business. Gym specific items such [...]

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Female nurse standing in front of a blue cross sign and holding a syringe

Cancellation: Inoculation or Escalation?

This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been some stories in the news about companies taking it very badly when customers cancel and complain. I think it’s worth mentioning because you can’t be too prepared when it comes to dealing with customer service crises. Mishandling complaints can lead to a vicious cycle that, in this age of Twitter, [...]

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Light bulb with idea tags inside

White Label Marketing Platform For Gym Owners

Innovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a marketing service without the cost of a full service business-to-business agency. I know from experience that small gyms and independent fitness center owners don’t have a lot of resources to throw at marketing. Also, if you are like us, you want your business to be a lifestyle enterprise. We intend [...]

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Child dressed as a pilgrim with a sign that says "give thanks"

10 Things To Be Thankful For as A Gym Owner

I believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration of the arrival of the holiday season I would like to share my list of things for which I am truly grateful, and that I am giving thanks for this year. My List of Gratitude 1. First, I am very thankful for a career that helps people and promotes health. [...]

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Fitness Woman Drinking Sports Drink

Pros & Cons of Gym Retail Revenue

If you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It’ll keep you awake at night when you’re signing the checks, believe me! Like all small business owners, you really need to look at every possible way to bump up the value of foot traffic entering and leaving your gym. One effective way to do that is to sell retail items at the front desk or at a cash register in the foyer or lobby. What will people buy? It may take you some research and [...]

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"Email" as a bulls-eye to a target

Gym Business Email Marketing

As an independent gym owner, I have learned a lot over the years.  The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering.  I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by.  If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]

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Grand Opening Red Ribbon

How to Adequately Prepare Your Fitness Business for a Grand Opening

Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]

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barbell guy

How the 2013 Fitness Industry Trends Could Affect Your Business

Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

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running a small business

Small Gym Management: From Pen and Paper to Nightmare to Software

I can’t think of one personal trainer, group fitness instructor, or even hardcore recreational gym goer that has not thought about, at one point or another, opening their own training facility. One of the best problems to run into when opening your own gym is the growing pains associated with selling a great product. Obviously, in a situation like this, organization is key to the long term success of the facility. From personal experience, I was on board with a small new private training facility that started experiencing these exact problems. Early on, everything was handled via pen, paper, and [...]

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