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Tag archive for selling

Gym Membership Selling And Overcoming Objections

Handling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your employees are counting on you to pull through. So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers [...]

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Sales And Presentation Skills Revisited

There are people in the world who are naturals at selling and performing in public situations. Personally, I am not one of them. It amazes me when someone seems to be naturally cool and confident when eyes are all on him or her. Also, those people tend not to be trainers or managers working in gyms. I suppose that figures, helping people motivates most of the trainers that I know but they tend to have a history in jobs that are not sales related. I love working out and hanging out in the gym and so do most of the trainers [...]

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Team building blocks being put togther by 2 people

Building The Team That Sells Effectively

Getting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate sales result from the members of your gym or fitness center. Individual selling skills are very important and they will help trainers build a career in the long term. However, there needs to be a common frame of understanding within your organization. It all hinges on providing the skills and [...]

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Men and women sitting in a boardroom with sales and profit graphs showing major decline and the caption saying "What if we don't change at all...and something magical just happens?

Fitness Trainer Staff & Sales Training

If I Had Wanted To Be In Sales . . . Yes, it’s true, if we wanted to be in sales, we probably wouldn’t be working in the physical fitness business, would we? I know that it’s a common sentiment in this business. People become fitness trainers for lots of reasons. However, I’ve yet to hear anyone convincingly state that they did it because they wanted to consistently up sell to the “platinum package deal” or make sure clients walk out with sacks full of merchandise. I get that. But this is a business and some selling is involved. Especially [...]

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