sales techniques

How to Sell Gym Memberships: Part II

How to Conduct a Proper Tour Selling a gym membership is more than presenting a monthly fee and hoping it fits the customer’s budget. As we discussed in Part I Introduction & Goal Assessment, employees need to make the customer feel comfortable by using their name and asking questions to determine their fitness goals before revealing prices or touring the gym. In Part II, we go over the essential steps to successfully introducing your gym to a prospect. In terms of the value sales process, this is where you sell both the tangible and intangible benefits of joining your gym, such as [...]

Building The Team That Sells Effectively

Getting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you're going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate sales result from the members of your gym or fitness center. Individual selling skills are very important and they will help trainers build a career in the long term. However, there needs to be a common frame of understanding within your organization. It all hinges on providing the skills and [...]