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Tag archive for sales process

How to Sell Gym Memberships: Part IV

Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This  is where your newly gained client knowledge really pays off.  Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]

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How to Expertly Sell Gym Memberships

Selling gym memberships is the lifeblood of any fitness center. Yet most gym owners don’t think in terms of the sales process, instead leaving the most critical component of their business unscripted and unmanaged.   To help club owners better understand how to train their employees so they can guide clients skillfully, we are running a five-part series that breaks the gym sales process into discrete, manageable training points: Introduction and goal assessment How to conduct a proper tourPrice presentationClosing the saleAsking for (additional) business  Part 1. Introduction and Goal Assessment Introduction: Say My Name It seems elementary, but the first step [...]

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Men and women sitting in a boardroom with sales and profit graphs showing major decline and the caption saying "What if we don't change at all...and something magical just happens?

Fitness Trainer Staff & Sales Training

Fitness Trainer Staff & Sales Training  If I had wanted to be in sales . . . Yes, it’s true, if we wanted to be in sales, we probably wouldn’t be working in the physical fitness business, would we? I know that it’s a common sentiment in this business. People become fitness trainers for lots of reasons. However, I’ve yet to hear anyone convincingly state that they did it because they wanted to consistently up sell to the "platinum package deal" or make sure clients walk out with sacks full of merchandise. I get that. But this is a business and [...]

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