
How to Sell Gym Memberships: Part IV
Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This is where your newly gained client knowledge really pays off. Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]
Read more...- closed-ended questions
- closing sale
- closing the deal
- Contract
- customer interaction
- fitness center
- fitness expert
- fitness software
- gym
- gym management
- gym member
- gym memberships
- Gym tour
- gym value
- health club
- intangible sales
- monthly investment
- open-ended questions
- overcoming objections
- payment
- product knowledge
- proper gym tour
- proper tour
- sales guru
- sales process