When we started this blog in 2011, Gym Insight was a young company — barely three years old, and still beta testing much of its software. Today, we’ve installed our health club software in countless gyms while cultivating the passion for ingenuity and improvement that brought us here today. Here, we shamelessly pitch why we (still) believe we offer the best gym management software on the market. 1) FREE United States-Based Customer Service This seems like an unusual boast but, truthfully, local customer service is not so common. Our highly praised customer service team is located in the Continental United States [...]
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Brian Way, owner of Iron City Gym in Houston, TX, spoke with us this month on our Gym Owner’s Podcast. The enlightening conversation revealed just what it takes to turn a hardcore $10,000-a-month bodybuilders’ gym into a $130,000-a-month power center of fitness and energy. Persistence, Passion, Purpose: The Story of Iron City’s Success It takes a leap of faith to make change work. And the passion to believe in your decisions. When Brian Way purchased Iron City, he faced the takeover of a gym packed with bodies bigger than he’d ever been in his lifetime. Could he do it? Could he transform [...]
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Company Profile: Raegan Reed, The Cardio Club Welcome to our monthly customer profile series! This May, we feature Raegan Reed, owner of the Cardio Club and Delhi Dance Studio in New York state. Read on to discover how she built a successful, multi-faceted fitness center in a small town along the Catskill mountains. Raegan Reed’s living her destiny. There is a saying, “You are the sum total of all your decisions.” Nowhere is this wise adage truer than when considering the life of Raegan Reed. With a servant’s heart and a dancer’s energy, she’s taken an established aerobic studio in [...]
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Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This is where your newly gained client knowledge really pays off. Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]
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Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price. While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation. 1 — Limit membership choices. By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]
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Don’t lose out on selling a new customer! When a prospect first walks into your health club, they’ve thought about joining for six months. They’re scared and skittish, ready to leap at any chance to say “let me sleep on it,” or even just turn around and leave, while congratulating themselves on their bravery and effort. Don’t let that happen. Here are five secrets to a great gym tour that are sure to increase sales and create clients excited to join your club. 1. Introduce yourself and ask their name. Use it throughout the tour. Memorize it. 2. Slow down. [...]
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Closing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. Here's what you have to do to close the sale: 1) Wait for the [...]
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