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Illustration of a big, angrey, gorilla peering in a window at 2 executives. One executive sees the gorilla as a marketing opportunity by placing a t-shirt on him with the company's web address.

Email Marketing Essentials for Gyms

If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they slowly stop visiting the gym regularly and seemingly may even forget that they even have a gym membership altogether. This member oversight may, very well, have nothing to do with your health club facilities or services.  So it is important to remind your members about your gym and why they [...]

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