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Tag archive for referrals

How to Reach People Who’ve Never Held a Gym Membership by Incorporating Medical Fitness Programs Into Your Health Club.

Guest blog authors: Mariann Murphy, Vice President, Medical Fitness Association Cosmo Wollan, Senior Executive, Synergy Cubed Approximately 45 million adults in the U.S. have a gym membership. Sounds like a lot, but the sad reality is that’s only 14 percent of the population (Source: Realbuzz). Baby boomers alone make up over 21 percent of the population. According to ACSM’s Worldwide Surveys of Fitness Trends for 2023, the number 4 top trend is: “Fitness Programs for Older Adults.” It’s no secret that people are living longer, working longer and, most important, wanting to stay active longer.  Tap into your client’s wellness [...]

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Hey Gym Owners, Having Trouble Finding Content for Your Social Media Sites?

Read on for six simple and easy promos. 1. Spin & Win These table top spinners turn an everyday contest into a Wow! adventure. Pair it with video and the spinning wheel pulls in viewers on social media. In fact, the spinner can become a promotion all on its’ own. Consider inviting members to spin the wheel and win a free month, a club tee shirt, a family membership, or a gallon of gas. Then, post their happy responses with a call out for guest to come in and try their luck. With a little creativity, this promotional prop can [...]

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Energetic, happy fitness women dancing in a group class setting.

Secrets of the Social Gym Connection

What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]

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