Guest blog authors: Mariann Murphy, Vice President, Medical Fitness Association Cosmo Wollan, Senior Executive, Synergy Cubed Approximately 45 million adults in the U.S. have a gym membership. Sounds like a lot, but the sad reality is that’s only 14 percent of the population (Source: Realbuzz). Baby boomers alone make up over 21 percent of the population. According to ACSM’s Worldwide Surveys of Fitness Trends for 2023, the number 4 top trend is: “Fitness Programs for Older Adults.” It’s no secret that people are living longer, working longer and, most important, wanting to stay active longer. Tap into your client’s wellness [...]
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Sales can be a numbers game. The more people walking through your gym door, the more likely you are to close a few of them. That’s true, but it’s a tough way to make a living. A better idea is maximize each sales prospect by following a specific sales protocol and applying it to every person who visits your gym. First — Conduct a Proper Tour Don't leave membership sales up to chance. Here are five steps to an awesome tour: Introduce yourself and ask their name. Slow down. Find a quiet spot. Ask them a few questions, cover the [...]
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Read on for six simple and easy promos. 1. Spin & Win These table top spinners turn an everyday contest into a Wow! adventure. Pair it with video and the spinning wheel pulls in viewers on social media. In fact, the spinner can become a promotion all on its’ own. Consider inviting members to spin the wheel and win a free month, a club tee shirt, a family membership, or a gallon of gas. Then, post their happy responses with a call out for guest to come in and try their luck. With a little creativity, this promotional prop can [...]
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What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]
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