Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold's Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]
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More Swag From Our Golden Age Of Television The New Year is always a good time for reflection and taking stock of where we are and where we ultimately wish to be. About eighteen months ago I wrote a post inspired by the reality TV show Bar Rescue and how you can do your own business makeover or rescue program. I think that it's time to draw from reality TV, and to look for lessons once again. Everything I propose here I intend to apply myself, so hopefully, it makes sense without sounding condescending. This time, I am thinking more [...]
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When television production companies catch onto a formula that's cheap to produce and popular with viewers, they really work it for all it's worth. Having an expert, who rescues failing small businesses, is a simple and compelling formula within the genre of reality TV. The premise is usually that a business, in some specific industry, gets help and a makeover just as it's about to go under. The super-expert, no-holds-barred host comes in with a camera crew and they proceed, in a period of about three days, to whamp the tar out of the downtrodden business owner. They clear out [...]
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