How Gym Owners Become Media Spokespersons

Ever wonder why that one business owner keeps showing up on your local news station? Sometimes it can seem like reporters keep sources in their back pocket, individuals who are ready at a moment’s notice with a perfect, punchy soundbite. Well, here’s the lowdown — they do. You can get that call too though, if you just use public relations to build your own reputation as a fitness guru.  First — be your neighborhood fitness expert Judge a competition; lead fitness industry forums; assume leadership roles.Write an article or (e)book that takes a stand on an important health topic.Promote your [...]