There are lots of interesting ways to do promotions. Once again, with the holidays upon us, I think it's time to take another look. One of the most accessible is selling gift cards as part of your retail operation. Even if it means just a desktop display at your reception you can boost your return on investment by offering this popular, high margin product to your membership and the general public. Promotions With Gift Cards Sell gift cards in your gymSell gift cards at the local sporting goods storeDistribute them through your trainers There is a reason that you see [...]
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Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months. In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution. No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]
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St. Patrick's Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community's celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick's Day. Irish Dance Workout Irish dances are a great way [...]
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