price selling

  • /
  • price selling

Tag archive for price selling

How to Sell Gym Memberships – Part III

Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price.  While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation.  1  — Limit membership choices.  By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]

Read more...

Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of "differentiate your gym through customer service." While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that's happing in the industry. If they follow their own advice, they're going to end up with a small handful of extremely happy members - unfortunately for them, a small group of very happy members won't pay the bills. If I had to predict how to properly position your gym [...]

Read more...