personal trainer

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Tag archive for personal trainer

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Know Your Role And Play It

Leadership has an element of theater and what are we as gym and fitness center owners if not leaders? Personally, I got into the gym ownership business out of an urge to follow my passion. I had a burning desire to make a positive impact and make a living doing something that shares that passion with other people. All of the trainers that I’ve worked with over the years also appear to have been just as determined, as far as I can tell. I think that you really only get into a career in fitness to make a positive statement [...]

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ACSM Worldwide Trend Review

You can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014.  To get the most out of it I recommend that you read the entire survey report yourself. Every year for the last eight years, the ACSM has commissioned a worldwide poll of fitness industry professionals. There are some really interesting issues that turn up in this survey. One of the best things about it is that it attempts to distinguish [...]

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10 Things To Be Thankful For as A Gym Owner

I believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration of the arrival of the holiday season I would like to share my list of things for which I am truly grateful, and that I am giving thanks for this year. My List of Gratitude 1. First, I am very thankful for a career that helps people and promotes health. [...]

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Your Gym Membership Retention Specialist Holds The Key

Over the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement, satisfaction, and overall care must be the responsibility of one person alone. This role has to be completely separate from anyone that has a sales, customer service or training role. As a team that operates a small gym my staff understand that selling memberships, other services and products piggybacks every [...]

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The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses

All personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in the world. The makeup of outdoor training programs has evolved to such a state that obstacle schedules have become regular affairs now. Clients look forward to fun obstacle races that help them combine their strength and endurance levels. Many have testified that the experience is a rich and an amazing [...]

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Personal trainer with clipboard talking to his client

Personal Trainer Prep: 3 Questions a New Client Will Likely Ask You

You’d be forgiven for assuming that each and every professional working in the health and fitness industry today was of the same caliber, but you’d also be very wrong indeed. In reality, the differences can be night and day which for clients and customers can mean the difference between fast results and no results at all. So with this in mind, here are three questions clients are more than likely to ask any prospective personal trainer before they agree to sign up: What Qualifications do You Possess? Qualifications often amount to no more than words on paper, but in this [...]

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