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Is Your Gym Missing an Important Market? How to Attract the 2/3rds of Us Who Are Overweight or Obese

Gym owners, wake up! You're all fighting for a piece of the same market — slim, fit people. It’s time to embrace the nearly 70 percent of people in the United States who are overweight or obese. They want to exercise, too — just not for the reasons you may think. For this article, we spoke with Louise Green, founder of the Big Fit Girl campaign. Green is a personal trainer, spokesperson, and author who has created an online community supporting, encouraging, and training individuals in larger bodies.From a founding bootcamp for plus-sized women to creating a weight-neutral fitness movement that includes [...]

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Old school family fitness

Gym Owner’s Perspective on Providing Fitness for Kids

Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation. Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]

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