Gym owners, wake up! You're all fighting for a piece of the same market — slim, fit people. It’s time to embrace the nearly 70 percent of people in the United States who are overweight or obese. They want to exercise, too — just not for the reasons you may think. For this article, we spoke with Louise Green, founder of the Big Fit Girl campaign. Green is a personal trainer, spokesperson, and author who has created an online community supporting, encouraging, and training individuals in larger bodies.From a founding bootcamp for plus-sized women to creating a weight-neutral fitness movement that includes [...]
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Summer is the time when people start finding time to relax and have some fun. As people are becoming more and more health conscious by the day, health clubs are becoming a popular hangout for people of all age groups. Health clubs can leverage this demand to their advantage, and come up with events or promotions that people enjoy. This will also increase the popularity of the health club significantly. Here are a few simple ideas for cool summertime events and promotions in your health club. Discounts or Free Trials One of the best promotions you can offer in your [...]
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As a gym owner or manager, you're in charge of hiring personal trainers and checking credentials. You probably already know that a trainer must hold a certification from one of the recognized, accredited fitness organizations in order to be qualified to train individual clients. However, not everyone knows that the entry level personal training certification does not qualify a trainer to teach group fitness classes or give clients detailed nutrition plans. If you're in charge of checking backgrounds and choosing the best candidate among a pool of potential fitness trainers, it's important you're clear on what exactly the various levels [...]
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The vast majority of people who join a gym and start a workout plan have some sort of goal in mind. It could be to lose weight, to put on muscle, to get in better cardio shape, to lower blood pressure and improve health markers, or any number of other worthy pursuits. Exercise is obviously an important component of each of those goal plans, but it's only part of the full picture. If you want your gym members to be able to reap the full benefits of a healthy lifestyle, it's always a great idea to keep a trainer on [...]
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We all know that daily exercise is important for staying fit. However, there are plenty of excuses that keep many people away from daily workout routines when they are at home or work. One of the best ways to ensure regular workout is being enrolled into a fitness academy where the trainers will make sure you do not skip your fitness regime. This also shows that developing a career as a fitness trainer has a lot of prospect. You can not just get a good financial return, but you will also be able to maintain your health in good state. [...]
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Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym's revenue stream. The bills still come in, of course, and your staff needs to have something to keep them motivated and sharp. You don't want your trainers looking elsewhere for income and making connections that may lead them away. You can't afford resignations, right as you need your trainers the most, when the members [...]
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Millions of people around the world take protein powders, vitamins and supplements to slow down aging, maintain good heath and build muscles. As a result of the current agricultural practices, the soil has lost some of its fertility. This has negatively affected the quality of food grown in such soils. Food processing, preserving and cooking also destroy vital nutrients. The body has a constant need for nutrients, which has to be replenished. One of the best ways to do so is to take supplements. If you are a gym owner, stocking nutritional products at the counter can give you an [...]
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Fitness facilities are no longer just for pumping iron. The word fitness has a whole lot of other connotations relating to overall health and wellness. And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you'll never be truly fit if you don't get proper nutrition. Many people who come to your facility are hoping to lose weight, and a good nutrition program will help them achieve their goals more quickly, resulting in better member satisfaction with your facility. A nutrition program can also add another [...]
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