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Tag archive for niche

Spartan Race To The Bahamas

Niche Fitness Vacations Apparently, somebody recently discovered that if you created a Venn diagram of the fitness and vacation markets, there’s an overlap. I reckon that was how destination fitness trips were created. This market serves the people who want more than just the indulgence of a luxury hotel. Destination fitness trips combine the fun of a vacation at a luxury resort and the development and personal growth of facing a physical challenge, and knowing that you are a little stronger for having done it. Spartan Races represent the best of this trend. They have 140 planned events for 2014 [...]

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The Long And Short of The Long Tail

When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of your successes, profits or even problems. On the other side of the equation you have the unique and obscure diversity of what is known as “The Long Tail”. Out of The 80/20 Rule Comes “The Long Tail” The principal behind the 80/20 Rule is called a power law distribution. This [...]

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