networking

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Tag archive for networking

Make Networking Part Of Your Fitness Club Value Proposition

Fitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health. As a gym business owner, networking is crucial to your success; it’s also one of the greatest benefits that you offer to your membership. The value of expanding members’ circles of influence cannot be overestimated. The History of Networking and Public Houses In centuries past, the coffee houses of London were famous as places of big [...]

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Networking to Transform Your Club Into A Community

Experience And Community from Shared Values There is a level beyond converting prospects into members and inspiring them to keep coming back. That is where your club is the center of a community of people who love fitness and who associate your gym with connectedness. There are three authentic values at the core of your gym business. Fostering all three of these is something you have to do to succeed as a competitor in the fitness profession, and it all filters down to transforming your club into a community. Build Communities for People The guys and gals who are super-committed [...]

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Bring In New Members And Promote Your Gym With Events

The Value Of Holding Events What do you do for your marketing and promotions currently? Hopefully, you are connecting with local businesses and getting creative with trial memberships. But in addition to that, have you been sponsoring or holding events that bring people into your gym space? These days, you can put any unused capacity to work better by getting involved locally. Do some networking by using a web-based or mobile application like meetup.com and Eventbrite to connect with like-minded fitness fans around you. This can extend to promotions, sponsorships and even to organizing paid events. Get Some Digital Leverage [...]

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Woman in a yoga stretch position in front of her laptop

Best Fitness Business Owner Forums

The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren't many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your [...]

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