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Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing. Subscribing For Short-Term Wins The psychology of subscriptions changes the way customers think about your business. The pain of massive up-front payments that scare off prospects, without consideration for the big picture. A monthly sum is much [...]

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