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Vision and mission crossword on white background, 3D

Know Your Gym’s Mission Pt. 3

It’s not just about what you think the identity of your gym or fitness center should be. It’s more than that. It matters what all of the other people think, the employees, contractors and other stakeholders. The way to guide their understanding is by having a clearly stated, present focused, mission statement. This is another in the set of articles I’ve been writing about values, vision and your mission. The overarching theme here is getting your business to work as smoothly as possible and for it to become a shared idea. My exact point here, is to have a statement [...]

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One way road signs "Vision" and "Mission"

Know Your Gym’s Mission Pt. 2

Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your [...]

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