What your fitness business should do in 2022. At first glance you might think that I've already covered this topic for the year. But this is a little different; it's intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New [...]
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Fitness was a $26 billion per year industry at the end of 2015 and it's all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), and making a solid profit on your labors. To achieve that it will require your leadership, a comprehensive map of where you are going, and the right analytics and dashboard solutions to accurately measure the process of getting there. Getting To Grips With Key Performance [...]
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This is part 2 of a multiple part series. Fitness Metrics Revisited It's about time for an update of fitness industry trends once again. Although many of the numbers that I relied on last year are still to be released, there are enough statistics around that I thought i could get an early start. There is a lot of information out there and I don't want to dump it all at once. It's much better to put out chunks of numbers in a controlled way. There is some Bureau of Labor Statistics (BLS) data about employment in the industry to [...]
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Measuring Stimulation There was a lot of information that I left out of the Moscow Subway article because it was getting too long. For example, there was an interesting article on The Daily Beast Blog about how short bursts of vigorous exercise has a more stimulating effect than a cup of coffee. An intense burst of exercise such as dropping for pushups for thirty seconds has been shown to be more effective at generating the kind of focus and mental stamina of which coffee drinkers can only dream. That's all according to the study cited in the Daily Beast article. [...]
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