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Tag archive for merchandise

Reduce The Cost Of Gym Membership Sales To The Minimum

Crank Down Sale Costs To Maximize Gym Membership Revenues Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale and overhead cost. Those costs you can attribute to making each sale and everything else, which you pay to vendors, but which you cannot assign to a particular transaction. One of the great features of the fitness business is that to bring members on board you do not need to [...]

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Girl deciding to eat a slice of pizza instead of a salad bowl

Retail In The Gym Revisited

There are some principles that are true for all businesses, not just for small gyms or fitness centers. You need to find the right balance of service and retail merchandise sales. If you can fit retail into your gym business model it’s going to be a good insurance policy. It can complement your memberships, training and class sales. I’ve written before about retail sales and the pros and cons. I think it’s worth revisiting with a few updated thoughts on the subject. Turnover Counts When You Stock in Large Or Small Amounts The key is to move stock and get [...]

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