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Tag archive for membership software

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“Gym Rescue” Your Own Gym without Relying on Randy Couture

If your gym is in a bad shape when it comes to revenue or profit, rule number one is – do not panic! Jumping the gun and rushing to Randy Couture does not have to be your first option. The positive side of allowing him to “rescue your gym” is that it certainly gives you a lot more publicity among fitness enthusiasts. However, that same publicity may tarnish the goodwill you have created with your present members. Here are some ways to save your own gym. 1) Analyze the Problem Make sure you first understand what is wrong before you [...]

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Gavel and Objection Being Made

7 Ways to Overcome Price Objections when Selling Health Club Memberships

Closing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. Here’s what you have to do to close the sale: 1) Wait for the [...]

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Fitness Industry Trends – Effect of Health Insurance on Fitness Businesses

Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a passing fitness industry trend, think again. Insurance companies have already acknowledged that personal training is a form of preventive healthcare.[i] It is believed that for ever dollar that insurance companies spend on prevention, they end up saving $10 for treatment.[ii] This is one of the reasons why insurance companies today [...]

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