membership sales

Three Top Tips to Selling Branded Gym Apparel.

Seeing your gym’s company name on a product being worn or used by a member is just a great feeling. That stamp is like a walking billboard. As well, branded gym apparel is an easy and simple marketing technique. So, what's the smartest way to take on branded products ? First, read our top tips for selling branded gym apparel: Make friends with an apparel company. Find a firm that will allow you to order on an as-needed basis. Let them hold onto stock. Keep your stock limited — often an over-abundance of shirts, joggers, hats, etc. will just sit in [...]

Promote New Gym Memberships in November!

So, let’s talk about January gym membership sales. Too early? No, not really. The January bump in sales is too often just a hangover remedy from a slow fall sign-up season. True, January is the month to become fit. After all, 12% of all new members join at year’s start. That’s easily 40% more than on an average month, when about 8% of your new members come on board. However, many of those new members might have said yes sooner -- if you had just asked them. November and December are traditionally tough months for the health club industry. In [...]

How to make Money with a Digital Business Model

Within a year, online fitness has become an industry staple for nearly every gym, boutique, or trainer. The question, of course, is can you make money at virtual fitness and, if so, how do you recoup the investment? Online classes are, by their nature, a volume business. You’re going to have to sell more classes or train more people to make the same money as you would with an in-person experience. Why? Because you’re now promoting a lower-cost service while investing in new tools and novel marketing techniques. And, unlike selling a physical product, your concept is vulnerable to market [...]

Train Your Gym Staff Like Pros

What if every gym employee approached their job like a salesperson? How would that affect your health club's businessevery day? Would it help or hurt customer retention? Why would you even want to train employees in basic sales techniques? Wouldn't that become annoying? Probably not. See, sales is not just about selling something. It's an attitude. Employees are a core component of any marketing strategy.They reflect the composition of your gym, your target market.They are the face of who you are as a business and you hired them because of their skills, personality, and ability to relate to customers. So [...]

3 Secrets To Starting Your Own Fitness Business In 2018

Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I'm mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I've met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you've committed to bootstrapping your way into fitness club ownership, keep the following three things in mind. Charge What You're Worth One [...]

Gym Membership Selling And Overcoming Objections

Handling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What's more, all of your employees are counting on you to pull through. So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers [...]

Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of "differentiate your gym through customer service." While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that's happing in the industry. If they follow their own advice, they're going to end up with a small handful of extremely happy members - unfortunately for them, a small group of very happy members won't pay the bills. If I had to predict how to properly position your gym [...]