membership sales

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Tag archive for membership sales

3 Secrets To Starting Your Own Fitness Business In 2018

Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind. Charge What You're Worth One thing [...]

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Gym Membership Selling And Overcoming Objections

Handling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your employees are counting on you to pull through. So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers [...]

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Gym Membership Application

Top 10 Questions Every New Customer Will Ask When Joining Your Health Club

Customers today understand that it is very important to know as much as they can about a gym, health club, fitness facility, or studio before they decide to join. It is vital for you or your staff to be prepared to answer these queries in a manner which remains truthful during the sales process. How Much does it Cost?  Any individual joining a gym will most likely first ask about the membership rates. Be sure to tell them the entire price, including taxes and extras, and then tell give them the breakdown of everything that is included in the total. [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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Health and Fitness Word Puzzle

Insight: How To View (and understand) The Daily Production Screen

Now that you are all set up with your account and getting familiar with the program - let's get you familiar with the ''heart'' - the Daily Production Screen (DPS). The DPS is your command center where you will be logging sales, personal training sessions, changes in membership, miscellaneous sales, etc. This one screen tells you exactly what your location is doing on any given moment and day. Here's your "Go To Guide" in viewing and understanding your DPS. Step 0: Let's assume you already know how to log in (if you are still confused as to how to log [...]

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