It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers like emergency services workers, doctors and nurses and security staff. Then, of course, along with the blurring of traditional work patterns, there are people who just prefer to be active at night. As a fitness club owner or manager it is very important that you capitalize on this market segment. [...]
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When it comes to signup time most gym membership prospects want easy choices. Then, of course, there are the more knowledgeable new clients, who know what they want and love to think they got a little something extra in the deal. As the gym owner or manager, you can play your cards close to your chest and make them all happy. This strategy sells more memberships and everybody wins. I'm a huge advocate of making things simple for gym members. When people apply for a fitness club membership they're often looking to you to guide them to the right membership [...]
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Meme communication has a longer history than you might think. This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene. Although the concept is not new, its effects have been consistent throughout generations. Memes always had a tendency to "spread like wildfire" or in this day and age, "go viral." If you are just totally lost and wondering what on earth do I mean by meme, I will use trusty ol' Wikipedia to define it for you! "A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be [...]
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You'd be forgiven for assuming that each and every professional working in the health and fitness industry today was of the same caliber, but you'd also be very wrong indeed. In reality, the differences can be night and day which for clients and customers can mean the difference between fast results and no results at all. So with this in mind, here are three questions clients are more than likely to ask any prospective personal trainer before they agree to sign up: What Qualifications do You Possess? Qualifications often amount to no more than words on paper, but in this [...]
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If you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines. Additionally, you will need to consider whether you will be buying or renting the commercial space. If you are opening a health club for the first time, here are some factors to consider on choosing a place that will set up your fitness business for success. Which Part of the [...]
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Organic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as their nutritional requirements would be greater. Replenishing the minerals and vitamins regularly after exercise is vital for fitness performance, recovery, and overall health. Organic juices are the ultimate fast food Organic juices have virtually zero fat and a lot of nutrients, which means the digestive system does not take long [...]
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A rock climbing wall can be a fun, safe and interactive attraction for your gym or fitness facility, that will bring in potential members looking for something more than treadmills and weight machines. There are a number of *companies out there who will design and build custom rock climbing walls for your facility, or sell you pre-fabricated, modular versions that you can have installed within just a day or two. (*I am not affiliated with any of them.) Facilities that choose to utilize this feature will have to consider the following issues. First of all, expect to pay upwards of [...]
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Do Gym Members Have a Preference When It Comes to Personal Trainers? Most gyms today offer some form of personal trainer. What some members may not realize is that gym owners have a choice as to whether they hire their personal trainers or use independent contractors to provide this service to their clients. In order to make the right decision, most gym owners want to at least acknowledge their members' feelings with regard to which type of personal trainer they would prefer to use. The question is not only one that must cover the preference of the gym owner, but [...]
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I know maintenance isn't exactly the most exciting topic to discuss in the world of fitness gyms; in fact it can be straight up DULL. Cleaning is the same boring subject and definitely not sexy, but as previously discussed in the "Keeping Your Business Clean," blog post, I feel that it is equally as important as maintaining your gym equipment. So to spice it up a little, let's think about it this way... every person involved with the fitness center industry is affected by maintenance! How? Members want gym equipment that works. Gym managers always have to keep an eye [...]
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There are many different reasons people join a gym. Mostly, members are looking to improve markers of health, wellness, and are just looking to better themselves overall through physical exercise. This post is not about the majority. This post is about those personalities you run into that take their own fitness on with a psychopathic intensity that would make most serial killers stop and say: "Hey, are you ok?" So, this is actually a public service message to get you to look at yourself in the mirror and, via deep self-introspective reflection, ask yourself: "Am I that guy?" 1. The [...]
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