Medical program

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Tag archive for Medical program

Healthcare & Health Clubs: How to Make the Relationship Work

Does it make sense for your gym to expand into medical fitness services? The answer is — it depends. On one hand, your health club benefits from a growing base of business built off of referrals from the medical community, but, on the flip side, you can expect a large upfront investment requiring time, money, and space.  You would be jumping into a growing trend led, in part, by the American College of Sports Medicine’s Exercise is Medicine®initiative launched in 2007. This powerful move by a leading organization is an attempt to reset the conversation on the importance of sustaining long-term health through exercise and fitness. For most of us in the fitness community the idea of using physical training to recover [...]