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Tag archive for medical fitness

What Are Successful Small Gyms Doing Right?

It takes passion to run a small gym. Not just an interest in hanging around weights, but a true desire to be in the industry, to pull it off when so many factors are pushing against you. We all want you to succeed, but what does it take to make it in today’s competitive fitness industry? Who are the ones succeeding? Most Americans are not gym members! Fewer than 40% of people in the United States currently have gym memberships, according to Policy Advice’s research. That totals about 64 million people who visit a club regularly. So although the number [...]

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Medical Fitness

The Medical Fitness Difference

As a gym owner, you should always be looking for the next great thing to drive your business forward. That elusive “whatever” that will give you a competitive advantage, offer tangible benefits to your members and fiscal benefits to your bottom line. You’ve probably looked at programming, explored technology, perhaps even considered tweaking your branding. But if you really want all those benefits, you should be looking at Medically Directed Fitness. Let me explain. Medical Fitness, at its core, is about health risk management and partnering with the local healthcare community. Medically Integrated Fitness is how commercial health clubs can [...]

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Can Your Gym Become an Essential Business?

This fall, Planet Fitness made news when four locations in California owned by the same franchisee reopened under the designation of an “essential” business. Their tactic? Pay for a membership in the Medical Fitness Association and follow its  phased reopening guidelines, while directly contacting local health officials for permission to open.  The gyms petitioned their Public Health Services department citing adherence to reopening guidelines published by MFA and vetted through the CDC. The MFA guidelines, in some cases,are stricter than the CDC’s published work: expanding social distancing recommendations based on a population’s health risk and the type of exercise.  The effort worked for Planet Fitness and, since then, more than 500 gyms have sought membership [...]

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