marketing effort

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Tag archive for marketing effort

Is Your Gym Missing an Important Market? How to Attract the 2/3rds of Us Who Are Overweight or Obese

Gym owners, wake up! You're all fighting for a piece of the same market — slim, fit people. It’s time to embrace the nearly 70 percent of people in the United States who are overweight or obese. They want to exercise, too — just not for the reasons you may think. For this article, we spoke with Louise Green, founder of the Big Fit Girl campaign. Green is a personal trainer, spokesperson, and author who has created an online community supporting, encouraging, and training individuals in larger bodies.From a founding bootcamp for plus-sized women to creating a weight-neutral fitness movement that includes [...]

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Hashtags Confusing You? Here’s a Quick Guide!

Hashtags, those crazy little pound signs, are a big part of making social media work for your fitness studio. However, like every marketing tool, hashtags have their own list of do’s and don’ts. Read on to gain a better insight into the best practices of adding hashtags to your social media posts and how to make them work for your gym.  What’s the purpose of hashtags? Hashtags direct your post to a community of like-minded people and magnifies your social voice. Additionally, they grow reach organically. That means individuals discover your posts without searching specifically for you or by clicking [...]

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