marketing

Tag archive for marketing

Gym Membership Application

Top 10 Questions Every New Customer Will Ask When Joining Your Health Club

Customers today understand that it is very important to know as much as they can about a gym, health club, fitness facility, or studio before they decide to join. It is vital for you or your staff to be prepared to answer these queries in a manner which remains truthful during the sales process. How Much does it Cost?  Any individual joining a gym will most likely first ask about the membership rates. Be sure to tell them the entire price, including taxes and extras, and then tell give them the breakdown of everything that is included in the total. [...]

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Swimming pool race

Cool Summertime Health Club Events and Promotions

Summer is the time when people start finding time to relax and have some fun. As people are becoming more and more health conscious by the day, health clubs are becoming a popular hangout for people of all age groups. Health clubs can leverage this demand to their advantage, and come up with events or promotions that people enjoy. This will also increase the popularity of the health club significantly. Here are a few and simple to implement ideas for cool summertime events and promotions in your health club. Discounts or Free Trials One of the best promotions you can [...]

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Cartoon: Complex Marketing Plan on a Whiteboard

Marketing Strategies for Gyms

What are some of the things that not only bring customers into your gym, but earn their loyalty?  Sometimes the little things can make all the difference in the world.  Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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