As the Southern hemisphere experienced a change in season - from winter to spring - on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]
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A lot of jargon is thrown around in the world of fitness. Walk into any gym at any given moment in any part of the world and you will hear a conversation about too much muscle one day going through some magical, Narnia-like metamorphic journey to fat. Well, if muscle cells can somehow break the laws of everything humankind has discovered about biology, then be careful because your fingers could just as likely turn into a pack of hungry wolverines at some point. Many popular fitness terms are riddled in conversations like the one mentioned above. Probably the most popular [...]
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Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I've stated before, email marketing is a really powerful tool to increase your fitness center's profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]
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Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]
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Customers today understand that it is very important to know as much as they can about a gym, health club, fitness facility, or studio before they decide to join. It is vital for you or your staff to be prepared to answer these queries in a manner which remains truthful during the sales process. How Much does it Cost? Any individual joining a gym will most likely first ask about the membership rates. Be sure to tell them the entire price, including taxes and extras, and then tell give them the breakdown of everything that is included in the total. [...]
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What are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]
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Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of "differentiate your gym through customer service." While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that's happing in the industry. If they follow their own advice, they're going to end up with a small handful of extremely happy members - unfortunately for them, a small group of very happy members won't pay the bills. If I had to predict how to properly position your gym [...]
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