marketing

Tag archive for marketing

Conquer Your Obstacles

Promotions That Take You To The Edge

Recently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on something that takes all the capacity you can produce without you lifting a finger (let me know about that please), marketing and promotions must be ongoing activities. My point here is that you have to be in the habit of actively pursuing promotion opportunities. They won’t all work out but [...]

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Ostrich its head in the sand

Here We Go Again: New Years Issues And Beyond

The seasonal fluctuations of the gym business are familiar to anyone who’s been a member of a gym for more than a year. Gym owners and managers are even more acutely aware of the seasonal changes in the business because of the changing stress levels that go with the seasons. Gyms have an annual ebb and flow, with a peak of activity with the New Year. It’s the most hectic time with all of the hustle and bustle of resolutions being fulfilled in the form of good intentions and new memberships. Issues of The Resolution Cycle There are a couple [...]

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White Label Marketing Platform For Gym Owners

Innovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a marketing service without the cost of a full service business-to-business agency. I know from experience that small gyms and independent fitness center owners don’t have a lot of resources to throw at marketing. Also, if you are like us, you want your business to be a lifestyle enterprise. We intend [...]

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The Long And Short of The Long Tail

When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of your successes, profits or even problems. On the other side of the equation you have the unique and obscure diversity of what is known as “The Long Tail”. Out of The 80/20 Rule Comes “The Long Tail” The principal behind the 80/20 Rule is called a power law distribution. This [...]

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Barbell with weights lifted into the air

Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing

New Year’s Day is right around the corner, and that means gyms can expect the annual rush of resolution-fueled gym members. Although the short-lived swarm of new clients each January is great, gyms should be doing more to market themselves throughout the year – and doing it in more innovative ways. People hesitate to join gyms for many reasons: cost, location, fear of commitment (both time and money). Although there is usually a gym membership for most anyone’s income range – some gyms offer monthly memberships for as low as $10, while memberships to “luxury” gyms can rival the cost [...]

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American Flag on a pole waiving in the wind

10 Cost Effective Ways to Promote your Fitness Business

Marketing your gym is an ongoing process.  Placing an advertisement periodically here and there will not be enough for your business to survive.  You always have to be proactively thinking about the next promotional idea, slogan, or campaign.  There are a handful of ways that are cost efficient and will effectively promote your gym business your within your immediate target area.  Here 10 ways to help get you started. 1.  Sponsor charities. Simply choose a charitable event or charity organization and do short term and long term promotions.  A short term promotion idea would be to donate all new members' [...]

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Yellow 1968 Chevrolet Corvette

Your Gym Membership Retention Specialist Holds The Key

Over the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement, satisfaction, and overall care must be the responsibility of one person alone. This role has to be completely separate from anyone that has a sales, customer service or training role. As a team that operates a small gym my staff understand that selling memberships, other services and products piggybacks every [...]

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Road signs pointing to different directions to "who", "what", "when", "where", and "why"

How to Successfully Promote Your Gym with Flyer Campaigns

Flyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients that you need. If your campaign is not done correctly, you might end up running at a loss and dealing with a bunch of agitated residents complaining about the littering. To ensure that your flyering campaign brings you the good exposure and business that you need, you need to ask [...]

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Dollar Symbol with five dollars imprinted on it.

Multiply Your Gym Marketing With the $5 Membership Promotion

Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works and letting all the rest go. Gym Membership Management With Self Service Marketing There’s one promotion that’s worked particularly well over the years. I let members work for discounts on their monthly rate by bringing in referrals, down to a certain amount. It works like this: my monthly membership amount [...]

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Autumn leaves falling into a big pile of other leaves

Creative Fall Promotion Ideas for Gyms

As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]

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Gym woman smiling at receiving a text message and looking at her phone

Gently Does It Wins The Race For Gym Text Campaigns

Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I’ve stated before, email marketing is a really powerful tool to increase your fitness center’s profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]

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Chalkboard saying that Failure is Not an Option and only has a check box next to Success

Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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Positives outweighing negatives on a balancing scale

Pros & Cons of Owning a Franchise Fitness Center

Different states have different legal definitions of what a franchise is. However, under Federal Law, three elements must be present in order for a franchise to be recognized. The three elements are the following: 1) Franchisee has the right to use the franchisor’s trademark; 2) The franchisor has significant control or assistance with the franchisee’s operation; 3) The franchisee has to pay the franchisor for the right to be a franchisee. [i] Hence, under Federal Law, a franchise fitness center is basically a business situation or arrangement through which an individual is allowed to operate a fitness center under the [...]

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Grand Opening Red Ribbon

How to Adequately Prepare Your Fitness Business for a Grand Opening

Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]

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