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Tag archive for management tools

Red Target Symbol with Credit Card as the Bullseye

Target’s Data Breach Impacts the Health Club Industry

Maybe you’ve heard about how retail giant Target had a huge data breach in 2013. If you were exceptionally unfortunate, you know about it because of fraudulent activity somewhere in your personal credit profile. As a gym owner it may be hitting you particularly hard by interfering with your monthly membership revenue. In response you have to chase after payments and update card numbers on a scale that is putting a lot of pressure on you, your managers and your bottom line. The Target Scandal So, what happened to Target? The short answer is that they had something like 70 [...]

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"Email" as a bulls-eye to a target

Gym Business Email Marketing

As an independent gym owner, I have learned a lot over the years.  The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering.  I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by.  If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]

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