#GymInsight: Flexing muscle in an industry growing as fast as the Internet. Facebook, Instagram, Twitter, YouTube Why go social now? Over the past 13 years, our company has grown from two gym owners-turned-software-developers into a buzzing hive of professionals, each offering talents that enlarge and improve our software’s capabilities. At Gym Insight we created our gym management software to improve how fitness businesses were run. From converting “pen and paper” gyms, to competing against the world’s largest software management companies, Gym Insight has charged forward on a relentless path of improvement. Through reputation, word-of-mouth, advertising, and now social media, our [...]
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Hashtags, those crazy little pound signs, are a big part of making social media work for your fitness studio. However, like every marketing tool, hashtags have their own list of do’s and don’ts. Read on to gain a better insight into the best practices of adding hashtags to your social media posts and how to make them work for your gym. What’s the purpose of hashtags? Hashtags direct your post to a community of like-minded people and magnifies your social voice. Additionally, they grow reach organically. That means individuals discover your posts without searching specifically for you or by clicking [...]
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The Short Answer Is Still "No!" That guy who wrote a book about having a business in only X hours per week now has a book out about fitness. OK, that's nice. So, completely separate from that, what I'm wondering, is whether there can be a gym business that you can run on half a workday per week? I've gotta say, I'm skeptical about the whole short-time easy-money approach to anything. If you're already the owner of a small fitness club, just the title probably made you roll your eyes, right? I'd bet dollars to doughnuts that anyone who follows [...]
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