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Tag archive for inspiration

Question mark made out of money

Of Marketing Gurus and Gym Promotions

One of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you’ve heard of him. He’s an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it’s January and that means that it’s the peak promotion season in the gym management and fitness-centered world. Every New Year I’m reminded how almost everything he’s written has proven to be true. One thing that Abraham writes about is how promotions can be so non-linear that just a slight change in wording or graphics can [...]

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Motivational Saying "It's Never Too Late To Be What You Might Have Been."

4 Tips on Using Memes & Motivational Quotes for Your Gym Business

Meme communication has a longer history than you might think.  This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene.  Although the concept is not new, its effects have been consistent throughout generations.  Memes always had a tendency to "spread like wildfire" or in this day and age, "go viral."  If you are just totally lost and wondering what on earth do I mean by meme, I will use trusty ol' Wikipedia to define it for you! "A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from [...]

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