As a gym owner, you should always be looking for the next great thing to drive your business forward. That elusive “whatever” that will give you a competitive advantage, offer tangible benefits to your members and fiscal benefits to your bottom line. You’ve probably looked at programming, explored technology, perhaps even considered tweaking your branding. But if you really want all those benefits, you should be looking at Medically Directed Fitness. Let me explain. Medical Fitness, at its core, is about health risk management and partnering with the local healthcare community. Medically Integrated Fitness is how commercial health clubs can [...]
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Fitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness becomes part of medical prescriptions more frequently, it sounds like good news for fitness professionals who have the knowledge and certifications to capitalize on the trend. Before you rush into any healthcare related business commitments, though, make sure you understand the burden of responsibility you'll take on for data protection. [...]
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The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given birth to a new branch in fitness learning called specialized populations training. The certification is usually structured in collaboration with healthcare experts and enables the fitness trainers to work with individuals with diverse fitness and health needs. These specialized trainers become distinguishable in the fitness industry by being able to [...]
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