Tag archive for health club marketing

Someone recently made a very excellent comment on the Gym Insight Blog. The commenter posted that, while walk-ins are great, they don’t just materialize out of thin air, clubs have to work for them. Yes, that is absolutely true, you are going to have to invest some time and effort to generate walk-in inquiries. The result you want is a new face loitering by the front desk asking questions and taking the tour. Advertise and Brand Building The old school concept of marketing is as valid as it ever was, you need AIDA: attention, interest, desire, and action, to cultivate [...]

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If you are a fitness freak, you will find that opening a health club is a good way of doing something that you love. People are getting more and more health conscious by the day, owing to the unhealthy corporate lifestyle that has become very common in the modern way of life. One of the mistakes that owners do with health clubs is that they don’t treat it like a business. Since they feel that it is a place where people relate to, they tend to take it in a more personal way. A good business plan is vital for [...]

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