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Tag archive for health club location

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The Top Reasons Gyms Succeed

A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance it out with an article about the positive side of gym startups and success. I admit that there is likely plenty of overlap between this and the previous article. These things are worth saying over and over again and doing more reps never hurt anybody. Arm Yourself With The Most [...]

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Embracing the Cluster and Responding to Competition

Ever notice that gyms all seem to cluster together in one corner of the neighborhood? It’s like where all four corners of an intersection each have a gas station on them. How does that work? And what does that mean for the small business owner? It works because everyone gets to maximize their presence in the market and the cluster makes everyone more visible than they would be alone. The sum of the businesses is greater than the parts. If you have no other choice but to open a gym in a fitness saturated area, here are some positive economic [...]

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Best Health Club Locations

If you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines.  Additionally, you will need to consider whether you will be buying or renting the commercial space. If you are opening a health club for the first time, here are some factors to consider on choosing a place that will set up your fitness business for success.  Which Part of the [...]

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