gym retention management

Finding Your Retention Rate and Why It Matters

Back To Basics Yet Again Even in this digital-first era, when it comes to operating a business, it still all boils down to the basics. By this, I mean a few specific skills and functions that we have addressed in some detail over the years, here on the Gym Insight Blog. But being basics, they never suffer for a little repetition. Of these, membership retention stands out as one of the most critical factors. Small progressive improvements can take you from a struggling small business owner, sleeping in the back office, to the top of your local marketplace. The economy [...]

Gym Insight Into Long Term Fitness Trends

Fitness trends have had lots of ups and downs that are related to culture and fashion. But there is also an influence on trends that comes from the innovations of technology. Still it's hard to read the tea leaves out beyond a year or so, as the apparent trend today can quickly show itself to be a fad that disappears overnight. In the gym business we always have to keep a lookout for what is coming because it can determine the capital investments that we would make and nobody wants to take six months to refurbish for the latest thing [...]