Tag archive for gym promotions

A Simple Social Solution For Gym Marketing When you have a business where you’ve put everything into it and you spend every waking hour of the day trying to get it going, when you’re always on call to respond to daily crises, you owe it to yourself to get every advantage possible. The humble hashtag might just be the thing to help you do that. Do you have a social media hashtag for shout-outs about your gym?  The hashtag has become such a simple branding tool so quickly that it’s easy to overlook.  These little tags can get you some [...]

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The Memorial Day Weekend is approaching as I write this and I am reminded that those who served our country are among the most deserving of our support. When it comes to charity donations gym and fitness center owners can make a great contribution by including marketing promotions that give back. I have a bias toward giving to veterans’ causes and I make no apologies for it. There’s a vast amount of need because, as a country, we’ve been asking so much of so many for so long now. It also troubles me to hear of the delays and shortcomings [...]

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Recently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on something that takes all the capacity you can produce without you lifting a finger (let me know about that please), marketing and promotions must be ongoing activities. My point here is that you have to be in the habit of actively pursuing promotion opportunities. They won’t all work out but [...]

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One of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you’ve heard of him. He’s an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it’s January and that means that it’s the peak promotion season in the gym management and fitness-centered world. Every New Year I’m reminded how almost everything he’s written has proven to be true. One thing that Abraham writes about is how promotions can be so non-linear that just a slight change in wording or graphics can [...]

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What is the one thing that you need to keep in mind to keep people signing up for gym memberships?  What is it about hanging out in a communal space to exercise?  With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]

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You know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym and appeal to the public at large. While we strive to get creative promotion ideas, we tend to overlook one of the simplest and most effective promotion technique – giving out promotional products. Using branded promotional products are one of the sure-fire ways to increase brand visibility and ensure member [...]

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Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation.  Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]

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I have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one that I have in my life who falls within the special population group by having a chronic illness, I continue to develop a desire to not only learn about those struggling with physical disabilities but also try to find a way to make more of a holistic difference in their [...]

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