December 2022 Profile. Superior Fitness of Granbury LLC., Granbury, Texas It takes courage to follow your ethics. Samuel Frederick, owner of Superior Fitness of Granbury, Texas, framed his life around that very concept: Right is right. Wrong is wrong. In July 2021, he accepted the challenge of taking over a 2,600 square-foot personal training studio and gym courting a small, but dedicated customer base. Together with Donald Mathis, a long-time friend, they set out to create a fitness center reflecting their values: exercise as a gateway for progress, movement and long-term change. “I want(ed) people to learn to work out effectively,” by [...]
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Seeing your gym’s company name on a product being worn or used by a member is just a great feeling. That stamp is like a walking billboard. As well, branded gym apparel is an easy and simple marketing technique. So, what's the smartest way to take on branded products ? First, read our top tips for selling branded gym apparel: Make friends with an apparel company. Find a firm that will allow you to order on an as-needed basis. Let them hold onto stock. Keep your stock limited — often an over-abundance of shirts, joggers, hats, etc. will just sit in [...]
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Opening a new gym can be really stressful. You’ve put a ton of money into this new business and now it’s time to switch on the lights and hope members sign up fast enough to cover mounting bills. But it does not have to be that way. Established gyms know the best way to promote a new location is Pre-sales. This simple idea takes the pressure off opening day and provides much-needed cash for final construction snafus. What are gym membership pre-sales? These are sold prior to your fitness center’s opening. Marketed through social media or an advertising campaign, this [...]
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Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months. In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution. No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]
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A Simple Social Solution For Gym Marketing When you have a business where you've put everything into it and you spend every waking hour of the day trying to get it going, when you're always on call to respond to daily crises, you owe it to yourself to get every advantage possible. A humble gym hashtag might just be the thing to help you do that. Do you have a social media hashtag for shout-outs about your gym? The hashtag has become such a simple branding tool so quickly that it's easy to overlook. These little tags can get you [...]
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The Memorial Day Weekend is approaching as I write this and I am reminded that those who served our country are among the most deserving of our support. When it comes to charity donations gym and fitness center owners can make a great contribution by including marketing promotions that give back. I have a bias toward giving to veterans' causes and I make no apologies for it. There's a vast amount of need because, as a country, we've been asking so much of so many for so long now. It also troubles me to hear of the delays and shortcomings [...]
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Recently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can't be overstated. Unless you've hit on something that takes all the capacity you can produce without you lifting a finger (let me know about that please), marketing and promotions must be ongoing activities. My point here is that you have to be in the habit of actively pursuing promotion opportunities. They won't all work out but [...]
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One of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you've heard of him. He's an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it's January and that means that it's the peak promotion season in the gym management and fitness-centered world. Every New Year I'm reminded how almost everything he's written has proven to be true. One thing that Abraham writes about is how promotions can be so non-linear that just a slight change in wording or graphics can [...]
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What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]
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You know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym and appeal to the public at large. While we strive to get creative promotion ideas, we tend to overlook one of the simplest and most effective promotion technique - giving out promotional products. Using branded promotional products are one of the sure-fire ways to increase brand visibility and ensure member [...]
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Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation. Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]
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I have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one that I have in my life who falls within the special population group by having a chronic illness, I continue to develop a desire to not only learn about those struggling with physical disabilities but also try to find a way to make more of a holistic difference in their [...]
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