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Tag archive for gym owners

gym insurance

Ugh…Buying Gym Insurance?

6 Short Answers To Help Simplify Your Search  1.    What insurance coverage must my health club keep? General Liability Commercial PropertyProfessional LiabilityWorkers’ Comp 2.    Do these policies cover every event on property? Professional liability insurance for personal trainers is a must! No! There are many exclusions, and optional coverages may be needed to fully insure your gym. For instance, problems caused by tanning beds, club events, independent contractors, or within onsite businesses may not be covered under every general liability policy. As your fitness club grows, consult with an insurance advisor first before adding such services as childcare facilities, or undertaking breakout expansions [...]

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Lose Weight Build Strength

Here’s One Great Gym Marketing Idea

Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months.  In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution.  No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]

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Online Personal Training

Check Out Digital Coaching Software For Gyms

Let’s deep dive into digital fitness’s world of one-on-one coaching software products for gyms, health clubs, and boutique centers. The streaming market is broad and rich with choices. However for this blog, we explored three well-known companies. Trainerize is designed specifically for the fitness industry. Its software offers an integrated platform for owners to manage their fitness training from a single spot and offers a new service – online personal training. Owners can choose from a custom-branded fitness app or white-label their own to build brand awareness. Content capabilities include lifestyle, nutrition, and general wellness coaching, providing a broader spectrum [...]

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8 Ways An Annual Gym Marketing Plan Can Bolster Business

Every health club owner knows they need to market their business. Advertising, seasonal promotions, social media postings, local signage, and more, all contribute to the intricate balance of maintaining your customer base. Many business owners, though, fail to plan long-term, allowing opportunities to slip as they run their day-to-day operations. These missed revenue generators are needlessly frustrating.Here’s why an annual marketing plan is so important. 1. Long-Term Marketing Strategies Prepare You for the Unexpected Vow this year to plan ahead. Building your marketing plan based on a full year’s calendar assures you are more likely to arrive prepared for a [...]

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Texting Health Club Members Do’s & Don’ts

Contacting gym members through text messaging is a great idea. Your health club is a vital part of their lives, and by keeping in touch with them, you express interest in their fitness and health while staying mindful of communication trends. So what could go wrong? Well, let’s talk about that. Text Messaging Is Communication; Every Word Represents Your Brand Studies suggest most people open their text messages. Estimates are as high as 98 percent. We love the ease and simplicity, and, in large part, prefer texting to receiving a phone call. Yet, the act itself is infused with a [...]

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Build Your Gym’s Niche With High-Quality Personal Trainers

There are two types of clubs growing in our economy: boutique centers, and low-cost, bare bones gyms. Many of those in the middle - think Gold's Gym, 24-Hour Fitness, New York Sports Club, and Town Sports - found refuge in the bankruptcy courts as COVID-19's shutdown ravaged their business models. So what can you do to ensure your gym's future in this difficult market? One method is to create a vertical within your facility by hiring personal trainers with nationally-recognized, specialized certifications. Expanding this way boils down to two questions: Who do you want to attract as a customer and [...]

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Red Target Symbol with Credit Card as the Bullseye

Target’s Data Breach Impacts the Health Club Industry

Maybe you've heard about how retail giant Target had a huge data breach in 2013. If you were exceptionally unfortunate, you know about it because of fraudulent activity somewhere in your personal credit profile. As a gym owner it may be hitting you particularly hard by interfering with your monthly membership revenue. In response you have to chase after payments and update card numbers on a scale that is putting a lot of pressure on you, your managers and your bottom line. The Target Scandal So, what happened to Target? The short answer is that they had something like 70 [...]

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