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Fitness Industry Trends – Effect of Health Insurance on Fitness Businesses

Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a passing fitness industry trend, think again. Insurance companies have already acknowledged that personal training is a form of preventive healthcare.[i] It is believed that for ever dollar that insurance companies spend on prevention, they end up saving $10 for treatment.[ii] This is one of the reasons why insurance companies today [...]

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