My family recently stayed in a hotel where we were greeted by an employee vaping behind the counter. Later, I found the hotel’s gym equipment broken and worn out. On my next visit to the city, I stayed at another hotel, in a different part of town. This excursion made me think about the similarity between gyms and hotels and what the fitness industry can discover from the leaders in leisure. And, how devastating bad first impressions are on customer retention. How the best hotels create brand love. Hilton understands good customer experiences — coupled with excellent customer service — [...]
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How to Conduct a Proper Tour Selling a gym membership is more than presenting a monthly fee and hoping it fits the customer’s budget. As we discussed in Part I Introduction & Goal Assessment, employees need to make the customer feel comfortable by using their name and asking questions to determine their fitness goals before revealing prices or touring the gym. In Part II, we go over the essential steps to successfully introducing your gym to a prospect. In terms of the value sales process, this is where you sell both the tangible and intangible benefits of joining your gym, such as [...]
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Would you like to keep up to date with Insight's news, views, blog posts and more? Get more Insight into our gym membership management software, product development, and fitness business information, by signing up today! Subscribe to Gym Insight Blog! Email Address First Name Last Name
Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]
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