gym membership pricing

How to Sell Gym Memberships: Part V

Asking for (More) Business After the gym membership sale, what comes next? A fist bump and a calendar check? Excited smiles and vow to “see you tomorrow!” Or, perhaps, just one more ask? Leaping past the traditional goodbyes after a sale and staying in place to ask for referral business is the difference between a good close and a great one. According to consumer research group Nielsen, 92% of people trust referrals from people they know. So why would you not use this moment to secure a name or two of someone who might also benefit from exercising at your gym? [...]

How to Sell Gym Memberships – Part III

Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price. While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation. 1 — Limit membership choices. By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]