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Tag archive for gym members

Gym Staff Giving a Senior Member Orientation on how to use the Treadmill

3 Key Elements in Retaining New Gym Members

Your gym may be well known for coming up with creative promotion ideas, but that doesn't guarantee your members will want to stay for a long time.  The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You can do this by offering and focusing on three important services that will improve their first impression and leave a lasting effect. Let's find out how health assessments, orientations, and free personal training sessions can help in retaining the newest members of your gym... 1) Health Assessments Every person who [...]

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Gym woman smiling at receiving a text message and looking at her phone

Gently Does It Wins The Race For Gym Text Campaigns

Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I’ve stated before, email marketing is a really powerful tool to increase your fitness center’s profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]

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Video Streaming on a Laptop

Marketing Your Gym on YouTube

We can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than “boosting” your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]

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barbell guy

How the 2013 Fitness Industry Trends Could Affect Your Business

Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

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risk management

Risk Management for Fitness Facilities

Developing a risk management strategy for your fitness facility, health club, or personal training studio involves three basic steps: Identify the potential risks; Evaluate the severity of the potential risks; Develop strategies to mitigate the potential risks.   Taking a cold hard look at your facility from a risk management point of view is the first step in developing a risk management plan.  Take some time to tour each area of your facility and imagine what possible hazards could possibly arise in each area.   The Locker Room One of the most common issues involving locker rooms is insufficient supervision.  [...]

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Cartoon Gym

Gym Personalities: Which One Are You?

There are many different reasons people join a gym. Mostly, members are looking to improve markers of health, wellness, and are just looking to better themselves overall through physical exercise. This post is not about the majority.  This post is about those personalities you run into that take their own fitness on with a psychopathic intensity that would make most serial killers stop and say: “Hey, are you ok?” So, this is actually a public service message to get you to look at yourself in the mirror and, via deep self-introspective reflection, ask yourself: “Am I that guy?” 1.       The [...]

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