Seeing your gym’s company name on a product being worn or used by a member is just a great feeling. That stamp is like a walking billboard. As well, branded gym apparel is an easy and simple marketing technique. So, what's the smartest way to take on branded products ? First, read our top tips for selling branded gym apparel: Make friends with an apparel company. Find a firm that will allow you to order on an as-needed basis. Let them hold onto stock. Keep your stock limited — often an over-abundance of shirts, joggers, hats, etc. will just sit in [...]
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Starting a gym can be complicated. Instinctively, launching a health club seems simple: equipment + passion = success, right? True, but gyms also involve people, liability, capital investments, promotions, regulations, and expenses. Juggling all this is where success is achieved. The following blog is a short overview of four of the most significant responsibilities affecting your new company. Below the blog, we’ve included helpful links for research and assistance. Four tasks every gym owner faces: Insurance coverageCapital equipment purchasesMarketing expensesEmployee management 1. Required insurance coverage: General liability Commercial propertyProfessional liabilityWorkers’ Comp Although the cost of insurance varies widely based on the size [...]
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As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]
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