gym business

Tag archive for gym business

The Insights Of Bruce Lee

It is not a daily increase, but a daily decrease. Hack away at the inessential. This quote from martial arts legend Bruce Lee is so simple, yet it says so much of what success is all about, in gym ownership, in business and life in general. You can spend hours doing little things or find the big things that matter; they may look the same at first. But when all the other things drop away you can still take the essential factors and use them to achieve the final outcomes you desire. This is what sculptors do when they carve [...]

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100 dollar money boat on water

Embracing the Cluster and Responding to Competition

Ever notice that gyms all seem to cluster together in one corner of the neighborhood? It’s like where all four corners of an intersection each have a gas station on them. How does that work? And what does that mean for the small business owner? It works because everyone gets to maximize their presence in the market and the cluster makes everyone more visible than they would be alone. The sum of the businesses is greater than the parts. If you have no other choice but to open a gym in a fitness saturated area, here are some positive economic [...]

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News papers with the front cover daily news titled "New Press Release!!"

For Immediate Release – A Cost Effective Marketing Strategy

Marketing your fitness center is always a battle to stand out from the crowd. The voice most likely to be heard is the one that makes the best use of media to consistently send the message that will appeal to the most potential members. Over time you will discover a whole host of methods to promote your gym. A press release is one of the most effective ways to get the word out to potential new members and to raise your brand awareness in the marketplace. If you haven’t tried using this method to spread the word about your promotional [...]

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Female nurse standing in front of a blue cross sign and holding a syringe

Cancellation: Inoculation or Escalation?

This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been some stories in the news about companies taking it very badly when customers cancel and complain. I think it’s worth mentioning because you can’t be too prepared when it comes to dealing with customer service crises. Mishandling complaints can lead to a vicious cycle that, in this age of Twitter, [...]

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2014 Goals on a yellow post-it note

Resolutions for Action

At first glance you might think that I’ve already covered this topic for the year. But this is a little different; it’s intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New Year. Resolutions are supposed to serve a purpose, [...]

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"Admit One" vintage tickets

Do Discount Offers Make Loyal Health Club Members?

I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I haven’t fully written the code to support this yet but, if there’s serious interest in the health club community, I would be happy to consider adding an update or expansion module. The Off Peak Trial Period Membership For the kind of offer I’m talking about, here you need a connection [...]

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The Long And Short of The Long Tail

When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of your successes, profits or even problems. On the other side of the equation you have the unique and obscure diversity of what is known as “The Long Tail”. Out of The 80/20 Rule Comes “The Long Tail” The principal behind the 80/20 Rule is called a power law distribution. This [...]

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Employee Manual with cover that says "Read the Manual - Instructions, Help & Advice"

Protect Your Gym With A Clearly Written Employee Handbook

Do you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it’s important to play your cards close to your chest, to maintain control. However, having the rules and definitions out in the open is something that gets everyone "singing from the same hymn sheet". It’s critical for staff to know how to handle difficult situations and feel confident in their actions. If boundaries aren’t clearly stated, your staff could fall into the miserable habit of passing the buck and ducking [...]

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Woman in a yoga stretch position in front of her laptop

Best Fitness Business Owner Forums

The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren't many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your [...]

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Motivational Saying "It's Never Too Late To Be What You Might Have Been."

4 Tips on Using Memes & Motivational Quotes for Your Gym Business

Meme communication has a longer history than you might think.  This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene.  Although the concept is not new, its effects have been consistent throughout generations.  Memes always had a tendency to "spread like wildfire" or in this day and age, "go viral."  If you are just totally lost and wondering what on earth do I mean by meme, I will use trusty ol' Wikipedia to define it for you! "A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from [...]

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Chalkboard saying that Failure is Not an Option and only has a check box next to Success

Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses

All personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in the world. The makeup of outdoor training programs has evolved to such a state that obstacle schedules have become regular affairs now. Clients look forward to fun obstacle races that help them combine their strength and endurance levels. Many have testified that the experience is a rich and an amazing [...]

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Illustration of a big, angrey, gorilla peering in a window at 2 executives. One executive sees the gorilla as a marketing opportunity by placing a t-shirt on him with the company's web address.

Email Marketing Essentials for Gyms

If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they slowly stop visiting the gym regularly and seemingly may even forget that they even have a gym membership altogether. This member oversight may, very well, have nothing to do with your health club facilities or services.  So it is important to remind your members about your gym and why they [...]

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