If you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It'll keep you awake at night when you're signing the checks, believe me! Like all small business owners, you really need to look at every possible way to bump up the value of foot traffic entering and leaving your gym. One effective way to do that is to sell retail items at the front desk or at a cash register in the foyer or lobby. What will people buy? It may take you some research and [...]
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You know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym and appeal to the public at large. While we strive to get creative promotion ideas, we tend to overlook one of the simplest and most effective promotion technique - giving out promotional products. Using branded promotional products are one of the sure-fire ways to increase brand visibility and ensure member [...]
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