What motivates us to exercise regularly? Has your gym figured out the right hook to lure new members? Well, the answer to what truly inspires us to sweat it out might surprise you. Continue reading to discover how incorporating themes of mental health and wellness into your advertising campaign may boost membership sales. Reason #1: Exercise kicks the blues to the curb. As most long-term fitness buffs know, a little exercise goes a long way to reducing feelings of sadness. But for many individuals, exercise is worse than feeling bad. It’s doing something they’re bad at, while feeling lousy. Who [...]
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There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties. But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide? Keep in mind that not all fitness trainers are qualified [...]
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Finding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can cover broader ranges of organized activities. Group activities and boutique fitness studios provide some useful strategies to increase your success in the fitness business. Gym memberships are essential to the day-to-day operation of your business; they will keep your payroll covered and pay the mortgage on your house, which gives [...]
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Virtual Group Fitness is a Great Way to Increase Health Club Membership Gyms are usually full only during specific times such as early mornings and evenings. The rest of the time, the gyms see just a few people or none at all. For owners, it is a great disappointment to see people walking away from the gym just because they are full. There is also the issue of providing group training to just a couple of people during late mornings and afternoons as this is not economically viable. If you are a gym owner who is facing such problems, virtual [...]
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