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The Gift Of Membership And Other Gift Card Things

There are lots of interesting ways to do promotions. Once again, with the holidays upon us, I think it’s time to take another look. One of the most accessible is selling gift cards as part of your retail operation. Even if it means just a desktop display at your reception you can boost your return on investment by offering this popular, high margin product to your membership and the general public. Promotions With Gift Cards Sell gift cards in your gym Sell gift cards at the local sporting goods store Distribute them through your trainers There is a reason that [...]

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Measuring tape shaped like a Christmas Tree and "Merry Christmas" greeting

Beating the Holiday Membership Blues

Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym’s revenue stream. The bills still come in, of course, and your staff needs to have something to keep them motivated and sharp. You don’t want your trainers looking elsewhere for income and making connections that may lead them away. You can’t afford resignations, right as you need your trainers the most, when the members [...]

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