fitness value proposition

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Is Client Programming Part Of Your Fitness Value Proposition?

The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new fitness experiences. However, what about the rest? The average people who just want to get into shape and stay healthy? Here’s the thing, most consumers are just looking to get fit stay fit and fit fitness into an already overcrowded schedule. It’s up to small gym business and fitness club [...]

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